Rob Law MBE is the founder and CEO of Trunki, the brand behind the much-loved ride-on suitcase for tots. His entrepreneurial journey has taken him from one of the most famous rejections on BBC Dragons’ Den in 2006, to successfully building and selling a business that pioneered a new retail category of children’s travel products, designing and creating a range of innovative solutions which help families on the go.
Since Trunki launched in May 2006, the company has sold 5 million suitcases in over 100 countries. Rob exited Trunki in February 2023 to Heroes Technology and continues to support the brand part-time as General Manager.
Rob's entrepreneurial spirit remains undimmed as evidenced by his latest ventures with his brother: Aphelion Agency a firm that empowers brands to thrive on Amazon and Zeepy an innovative start-up devoted to enhancing natural sleep in infants and young children.
Rob's entrepreneurial journey has seen him win over 120 awards within the design, trade, consumer and business sectors including reaching 42nd on The Sunday Times Fast Track 100 and winning The National Business Awards SME of the Year.
Law originally hails from Chester and is 40 years old. He graduated with a First Class Honours Degree in Product Design and has worked internationally, including periods in New York, Taiwan, Australia and for some of the UK’s leading design consultancies.
On New Year’s Day 2011, Law was awarded an MBE for Services to Business, he went on to receive an honorary degree of Doctor of Engineering from Bath University in 2015 and in 2018 was awarded an Honorary Degree of Doctor of Business Administration from UWE
Law is a popular and engaging personality in the media and on the speaking circuit, not least for his ‘dragon slaying’ tips, his fresh take on running a business and how to navigate the ever-evolving challenges in the global marketplace.
Rob has built a renowned reputation as an inspiring motivational speaker. He speaks about his journey and what it’s really like to make your business a success. He is the perfect choice to book as a Keynote speaker, present and judge at awards ceremonies, deliver an after-dinner speech or take part in a Q & A session, giving him an opportunity to pass on invaluable business advice.
Rob is also passionate about inspiring future entrepreneurs, business leaders and designers, and holds the following positions:
UWE Advisory Board member at Faculty of Business and Management
ACID (Anti-Copying In Design) Ambassador
Cystic Fibrosis Trust Patron for the Sixty-Five Roses Club
Prince's Trust Ambassador, and recipient of support in 2002
When not designing tomorrow’s must-have on-the-go products, Law enjoys spending time with his young family and is an amateur triathlete, often found cycling around his adopted home of Bristol.
Watch the interview below with Rob giving motivational marketing advice (made in collaboration with Natwest & RBS Bank for their business clients.)
